The Buildout

Legos: a simple concept. A collection of pieces that are brought together to build something of substance—a ship, a building, a train, anything really. But bringing this object from concept to completion is where the trouble begins for anyone who has experience with this product—pieces go missing, a step is forgotten, and the task is harder than first anticipated. The great thing about legos, though—you can always start over. The only overhead invested is time. And when you are a child, time is endless.

The same could not be said for the buildout of a restaurant. To eliminate a single task and start over could put the entire operation at a standstill. It could delay projected deadlines and create a mountain of headaches that one never anticipated. Such is the story of the buildout of Cheesewalla.

According to Fakir,“The buildout of Cheesewalla has been one of the most difficult things I have ever done in my life. It's been such a roller coaster ride. When we first started I thought we were going to be able to get it done in about three months which was overly ambitious. Time went by and I was feeling very discouraged. But, once we finally got our permits, I felt this feeling of excitement that I have never felt before." 

The buildout of Cheesewalla has been one of the most difficult things I have ever done in my life. It’s been such a roller coaster ride.

To speak only of the challenges would paint a dim picture though. The triumphs were just as significant—permits were being granted, equipment was getting installed, and a large mural was commissioned on the exterior of the building. Everything was starting to fall into place and the buildout was inching closer to completion. Additionally, the launch of their restaurant was a symbol that young entrepreneurs were having an impact on the cultural landscape of the city of Redlands.

Taking time to reflect on the whole process Fakir started to see the fruits of his labor: "This buildout has taught me so many things—patience, humility, and how to enjoy every little accomplishment rather than focus on all the negatives. Years from now I will look back and see that building Cheesewalla has helped build me as a human being. This has been a scary ride but I wouldn't change any twists or turns it has taken me on. This has been the most influential experience in my life."

If the common adage that patience is a virtue is correct, then it has been tested.

But, if the other common adage that good things come to those who wait is also correct, then we are expectant of something nothing short of spectacular.

This buildout has taught me so many things—patience, humility, and how to enjoy every little accomplishment rather than focus on all the negatives. Years from now I will look back and see that building Cheesewalla has helped build me as a human being.

Words & Photography  

by Veritas Creative Agency